Unlocking a new way of living

Be Kind. Be Powerful.

Discover how self kindness is the Secret Sauce to Transfrom your life.

A smarter, stronger, science-backed way to be your best self.

Kindness is the missing piece in breaking negative cycles, rewiring the brain, and creating inner stability. • Unlocking success, confidence, and emotional resilience through radical kindness.

True kindness isn’t about being “nice” or passive—it’s about creating stability, clarity, and strength. When your nervous system feels safe, you move through life with more confidence, ease, and energy.

What if kindness is the most powerful tool for transformation?

Most people think of kindness as soft. Nice. Passive. But what if kindness was the key to real change? The Big Kind isn’t just about being nice—it’s about using kindness as a radical, science-backed tool to rewire your mind, break negative cycles, and create lasting transformation.

Here, we don’t just talk about kindness. We experiment with it.

Join the Kindness Experiment

We are done with shame.

We are done with guilt.

We are done with the lie that willpower is the answer.

We know that kindness—not control—is the path to freedom.

We refuse to fight our bodies.

We refuse to fear food.

We refuse to believe that we are broken.

Instead, we choose healing over punishment.

We choose trust over restriction.

We choose self-compassion over self-hate.

This is a movement for those ready to break free.

For those ready to rewire their relationship with food.

For those ready to stop binge eating—not by fighting themselves, but by learning to be on their own side.

This is The Kind Code.

Welcome to the movement.

Willpower Keeps Failing You.

But Science Shows Kindness is the Missing Piece.

For years, we’ve been told that we just need more discipline, more control, more motivation. But here’s the truth: 

Your brain isn’t designed to thrive under attack. It works better when it feels safe, supported, and capable. Instead of punishing yourself into change, train your brain to work with you, not against you.

Tough love is over. Kindness gets things done.

Most people think kindness means letting yourself off the hook—but that’s a myth. Real kindness isn’t about being soft; it’s about being smart.

When you meet yourself with compassion, you don’t lower the bar—you raise your game. Because when you feel safe and supported, you perform at your best.

Meet the Founders

We’re Richard and Ali Kerr, authors of The Binge Code and longtime coaches helping thousands of people find lasting freedom from binge eating and food struggles.

With backgrounds in neuroscience, psychology, yoga, and mindfulness, we bring a science-backed, body-based, and kindness-first approach to healing.

For over a decade, we’ve helped thousands break free from compulsive eating, food obsession, and weight struggles—using science-backed, self-kindness-based strategies that actually work.

Our book, The Binge Code, is an Amazon #1 bestseller in 15 categories, with a 96% approval rating. Our work is endorsed by doctors, professors, and eating disorder specialists and has been featured in Psychology Today, The Telegraph, and more.