Willpower Fails. Kindness Works

A radically different approach to change, rooted in self-kindness and science.

Because when you stop fighting yourself and start working with yourself, you don’t just change—you heal.

Willpower Keeps Failing You.

But Science Shows Kindness is the Missing Piece.

For years, we’ve been told that we just need more discipline, more control, more motivation. But here’s the truth: 

Your brain isn’t designed to thrive under attack. It works better when it feels safe, supported, and capable. Instead of punishing yourself into change, train your brain to work with you, not against you.

Tough love is over. Kindness gets things done.

Most people think kindness means letting yourself off the hook—but that’s a myth. Real kindness isn’t about being soft; it’s about being smart.

When you meet yourself with compassion, you don’t lower the bar—you raise your game. Because when you feel safe and supported, you perform at your best.

Meet the Founders

We’re Richard and Ali Kerr, authors of The Binge Code and longtime coaches helping thousands of people find lasting freedom from binge eating and food struggles.

With backgrounds in neuroscience, psychology, yoga, and mindfulness, we bring a science-backed, body-based, and kindness-first approach to healing.

For over a decade, we’ve helped thousands break free from compulsive eating, food obsession, and weight struggles—using science-backed, self-kindness-based strategies that actually work.

Our book, The Binge Code, is an Amazon #1 bestseller in 15 categories, with a 96% approval rating. Our work is endorsed by doctors, professors, and eating disorder specialists and has been featured in Psychology Today, The Telegraph, and more.